Digital branding isn’t just making sure you have the same logo on your website, Facebook page, and Twitter profile. It goes much deeper. What voice does your brand have? Are you whimsical, empathetic, helpful, sarcastic, or serious? How do you relate to your customers? Are you yelling promotions at them or are you engaging them in meaningful conversation? Do you offer discounts to push purchase decisions or are you too high-end for value-minded consumers? Whatever you are, BE CONSISTENT.
The biggest online brand management mistake we see from small businesses is considering each platform or piece of marketing material separate from their website or brick and mortar location. A business is a brand, and everything tied to that brand sends a message. Delivering a consistent message across all networks gives you the best chance to utilize digital branding to build relationships and attract customers.