Blog
With Digital Transforming Local Ad Sales, Audio Gains Ground
Local advertisers have tripled their ad spending on digital media over the last five years,…
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With Podcasts, Radio Can Connect with Young Demos
Radio broadcasters and their advertising partners are always seeking ways to reach young, educated and…
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With Digital Booming, Local Advertisers Want More Mobile, Social Ads
Local businesses want to up their digital advertising investment, and radio stations are in a…
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5 Key Takeaways From Infinite Dial 2019
Podcasting has crossed into the mainstream. Local radio is still king of the car. More…
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Marketing without measuring? That’s like buying a car and not driving it
When you’ve been in the marketing game for a few minutes, you end up seeing…
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What’s a vector image vs. a raster image
Have you ever been asked for a vector image of a client logo from a…
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How “dating” your leads can convert prospects into customers
Many business owners and marketers find themselves in a never-ending endeavor to collect quality leads…
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5 Ways To Lose Money On Your AdWords Campaign
Get the most out of your PPC budget by addressing these Google AdWords money wasters:…
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What is GDPR and Will It Impact my Business?
Recently there have been a lot of headlines concerning data and privacy laws in the…
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The challenges of change
When I first started working at Federated Media and Federated Digital Solutions, my first thought…
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