Digital Marketing
Geofencing: Let’s Locate Some Answers!
Geofencing has set the digital world ablaze with possibilities. When done properly, it can be…
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Marketing without measuring? That’s like buying a car and not driving it
When you’ve been in the marketing game for a few minutes, you end up seeing…
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The challenges of change
When I first started working at Federated Media and Federated Digital Solutions, my first thought…
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Website Oil Change
Does your business have a website? Your website is like a vehicle that can take…
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How sending emails to fewer people leads to higher success
Before you hit send on that email to your company’s database, pause and think about…
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CEOs, evaluate your corporate social responsibility – don’t end it
We’ve all seen the headlines the last few weeks. “Heads up, CEOS—corporate social responsibility may…
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Google AdWords Extensions: What they are and why to use them
For those running their own AdWords campaigns—or those who trust in a partner like Federated…
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Why podcasting is worth the bet
Nearly every week around the Federated Digital Solutions office, there is a common refrain that…
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Seven Decisions that Determine Personal Success
I recently introduced the book “The Traveler’s Gift” by Andy Andrews to my sales team…
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Facebook- Should I Boost? Promote? Or Sponsor a Newsfeed Ad? Diagnosing these 3 Key Questions!
In January 2015, Facebook announced that business owners would now have to “Pay to Play”…
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