What is SEO? SEO, an acronym for search engine optimization, is a methodology of strategies, techniques and tactics used to increase the amount of visitors a website receives by obtaining a high-ranking placement in the SERPs (Search Engine Results Pages) on Google, Bing, Yahoo and other search engines.
Why your business needs SEO. When a consumer is searching for your product or services, you want to make it easy for them to find you. We recommend SEO to business owners that need help showing up organically on the first search engine results page. SEO helps your business connect to consumers who are actively searching for your products and services. The combination of SEM (paid search results) and SEO (organic search results) builds your business’ credibility because when consumers search, your business will show up multiple times for the right keywords and services you offer.
What is SEM? Search engine marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM can also be referred to as PPC, Paid Ads or Google AdWords.
Why your business needs SEM. SEM ensures that your business will be found when consumers are searching for your product and/or services. Unlike SEO, SEM allows us more control over bids and keywords, so your business only shows up when it makes sense. An added benefit of SEM is that you only pay for the ad when someone clicks on it.
SEM, by a large margin has the highest ROI of any digital solutions. Utilizing the data that SEM offers allows us to know exactly how much of the market your business owns for particular keywords. This information is very valuable if you are looking to grow a particular division or category within your business.