Definition of SEO: SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the SERPs (Search Engine Results Pages) on Google, Bing, Yahoo and other search engines.
Why do you need SEO? When a consumer is searching for your product or services, you want to make it easy for them to find you. We recommend SEO to business owners that need help showing up organically on the first search engine results page. SEO helps your business connect to consumers who are actively searching for your products and services. The combination of SEM (paid search results) and SEO (organic search results) builds your business’ credibility because when consumers search, your business will show up multiple times for the right keywords and services you offer.
Definition of SEM: Search engine marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. This is sometimes called PPC, Paid Ads or Google AdWords.
Why do you need SEM? SEM helps your business be found when consumers are searching for your product and/or services. Unlike SEO, we have more ability to control SEM based on bids and keywords, so you only show up when it makes sense for your business. The best part? You only pay if someone clicks on your ads.
SEM, by far, has the highest ROI of any of our digital solutions. Based on the data, we know exactly how much of the market you own for your keywords and how much market is available if you want to grow that division or category.