What is Responsive Web Design (RWD)
The basic definition of a responsive web design, or RWD as it is sometimes referred too, is that it will fluidly change and respond to fit any screen or device size, whether that be mobile, tablet or PC.
Why do I need to choose a Responsive Website?
1. Recommended By Google
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
2. One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes.
3. Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.