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BRANDING

BUILD YOUR BRAND ONLINE TO MAKE YOU TOP OF MIND

Our branding solutions include display ad targeting, video targeting, OTT/CTV, geofencing,
addressable geofencing, Facebook targeting ads and content marketing.

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Display Ad Targeting

Definition of display ad targeting: Display Ad Targeting is a type of advertising used to target consumers that are interested in your products or services. Online display ads target potential customers on the world wide web as well as delivery within apps. Targeting is based on a wide set of variables, such as demographics, online habits and interests but more importantly their keyword searches or as we like to say, “research targeting”.

Why do you need display ad targeting? Do you want to be “top of mind” for your products or services? Of course, you do! Display ads are like online billboards delivered to YOUR specific audience so you aren’t wasting impressions on people who don’t need your products or services. A powerful message with a specific call to action will help you build brand awareness and motivate consumers to engage with your business brand.

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Video Targeting

Definition of video targeting: Video targeting is video advertising that targets potential customers on the world wide web as well as delivery to apps. Video ads can run as pre-roll, mid-roll or interstitial to target potential customers based on a wide set of variables, such as demographics, online habits, interests as well as keyword and search re-targeting.

Why do you need video targeting?
Video watchers are engaged consumers. By using this solution you can target your specific audience with video ads that play before, during or after videos that consumers are watching online. Like display ads, targeting allows you to reach people who are most likely to need your product or service, so you aren’t wasting impressions.

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OTT/CTV

Definition of OTT/CTV: OTT(Over The Top) and CTV (Connected TV) is a type of targeted video advertising that is streamed over the internet. This unskippable, immersive content format allows advertisers to reach consumers by serving video ads before or within streamed content on a number of different connected devices utilizing both large & small screens. (Apps, Smart Tv’s, Gaming Stations).

Why do you need OTT/CTV? With streaming TV on the rise, we are able to place your video ad where consumers spend the majority of their time. We have the ability to incorporate OTT and CTV inventory into your video targeting campaign in order to reach an audience that you can’t reach with just TV ads.

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Geofencing

Definition of geofencing: Geofencing is the practice of using global positioning (GPS) to define a geographic boundary with a virtual fence to target consumers who visit a physical location. These consumers are targeted through app delivery for 30 days after they leave the fence.

Why do you need geofencing? Geofencing is added to targeted display and video ad campaigns to enhance your results. It’s an additional layer of targeting that focuses on real-world consumer behavior. We work with you to strategize what the best locations to geofence (such as your store or a competitors’ location) so that we don’t waste impressions on an untargeted audience.

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Addressable Geofencing

Definition of addressable geofencing: Similar to geofencing, that targets a specific address, this tactic allows you to target consumers HOMES utilizing a mailing list or curated list, rather than putting a geofence around a business address.

Why do you need addressable geofencing? Addressable geofencing is another layer of targeting for any display or video campaign. It can also be used as a stand-alone tactic or to improve the results of a direct mail campaign, tv campaign and other marketing efforts that you are doing when you are targeting specific households.

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Facebook Targeting

Definition of Facebook targeting: The practice of using Facebook and/or Instagram platform to target a specific audience with a specific message. You can use display ads or video ads on Facebook and Instagram to help grow engagement to your advertisement.

Why do you need Facebook targeting? Unlike most websites, Facebook and Instagram require businesses to buy advertisements directly on their platform. At Federated Digital Solutions, we optimize your Facebook and Instagram ads as an extension of your targeted display and video ad campaigns. We help your reach your specific audience on a platform that 7 out of 10 users are spending 20% of their daily time.

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Content Marketing

Definition of content marketing: Content marketing involves the creation and sharing of online media (such as videos, blog posts, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Why do you need content marketing? Content marketing helps demonstrate your expertise and build trust with your audience by providing informative and entertaining content that enhances your audience’s lives. It allows the consumer to build trust in your business and guides them through the buying process in a subtle way that isn’t just placing an advertisement in front of them. Written content marketing, such as blogs, can also help your website’s SEO. (link to lead generation solutions page for SEO)