Our branding solutions include display ad targeting, video targeting, OTT/CTV, geofencing,
Display Ad Targeting
What is display ad targeting? Display ad targeting is used to target consumers who are interested in your products or services. Online display ads target potential customers on websites and apps. Targeting is based on a wide set of variables, such as demographics and online search habits that include individual keyword searches also called “research targeting”.
Why your business needs display ad targeting. Display ads help achieve the goal of becoming top of mind to the RIGHT people. Display ads are delivered to YOUR specific audience so you don’t waste impressions on people who don’t currently need your products or services. A powerful message that includes a specific call to action will help you build brand awareness and motivate consumers to engage with your business brand.
What is video targeting? Video targeting is a video ad that runs within other video content. It targets potential customers on websites and apps. Video ads can run as a pre-roll or interstitially (mid-roll) and they target potential customers based on a wide set of variables, such as demographics, online habits, keyword re-targeting and search re-targeting.
Why your business needs video targeting.
Video targeting reaches a highly engaged audience who are specifically interested in what your business has to offer. Like display ads, video targeting allows you to reach people who are most likely to need your product or service, so you don’t waste impressions on consumers who aren’t interested.
What is OTT/CTV? OTT(Over The Top) and CTV (Connected TV) is the advertising that takes place when a consumer is watching video content through an app, smart tv or gaming station. are types of targeted video advertising that is streamed over the internet. This unskippable, immersive content format allows advertisers to reach consumers by serving video ads before or within streamed content on a number of different connected devices utilizing both large & small screens. (Apps, Smart Tv’s, Gaming Stations).
Why your business needs OTT/CTV. With streaming TV on the rise, we are able to place your video ad where consumers spend the majority of their time. We have the ability to incorporate OTT and CTV inventory into your video targeting campaign in order to reach an audience that you can’t reach with just traditional broadcast television ads.
What is geofencing? Geofencing is the practice of using the global positioning system (GPS) to define a geographic boundary with a virtual fence to target consumers who visit a physical location. These consumers are targeted through app delivery for 30 days after they leave the fence targeted area or virtual fence.
Why your business needs geofencing. Geofencing is added to targeted display and video ad campaigns to enhance your advertising results. It’s an additional layer of targeting that focuses on real-world consumer behavior. We work with you to strategize what the best locations to geofence such as your business or a competitors business location. The added benefit of implementing this tactic is the impressions won’t be wasted on people who aren’t in the market for your product or service.
What is addressable geofencing? Similar to geofencing, that targets a specific physical location or address, this tactic allows you to target consumers HOMES utilizing a mailing list or curated list, rather than putting a geofence around a business address.
Why your business needs addressable geofencing. Addressable geofencing is another layer of targeting for any display or video campaign. It can also be used as a stand-alone tactic or to improve the results of a direct mail campaign, broadcast television campaign and other marketing efforts.
What is Facebook targeting? The practice of using the Facebook and/or Instagram platforms to target a specific audience with a specific message. You can use display ads or video ads on Facebook and Instagram to help grow engagement to your advertisement.
Why your business needs Facebook targeting. Seven out of 10 internet users are spending a minimum of 20% of their time on Facebook and or Instagram. The best targeted display and video ad campaigns are enhanced when these powerful platforms are optimized. Unlike most websites, Facebook and Instagram require businesses to buy advertisements directly on their platform so that they can enforce their own rules and guidelines.
What is content marketing? Content marketing involves the creation and sharing of online media (such as videos, blog posts, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Why your business needs content marketing. Content marketing helps demonstrate your expertise and build trust with your audience by providing informative and entertaining content that enhances your audience’s lives. It allows the consumer to build trust in your business and guides them through the buying process in a subtle way that is not just placing an advertisement in front of them. Written content marketing, such as blogs, can also help your website’s SEO.