Our branding solutions include display ad targeting, video targeting, OTT/CTV, geofencing,
Display Ad Targeting
As consumers are spending more and more time consuming content on the web, display ad targeting gives us the opportunity to target your audience with your message as they research what they need or want and move through the consumer journey.
Video content is the most-consumed content medium on the internet. Video ads evoke emotion. Delivering a targeted video ad campaign to your audience leverages the power of video to influence consumers to act and engage with your brand.
More households are cutting the cord and consumers are streaming movies and TV shows for an average of 3 hours a day. OTT/CTV is where your audience is living. Instead of running your commercial to the masses with TV, we can deliver targeted ads to consumers who are currently in the market for your product or services.
Geofencing is a great tactic to enhance a targeted display or video campaign. We strategize the best locations to geofence, such as your store or a competitor’s location. Geofencing also gives you the benefit of knowing if a consumer converted by walking back into your location after being served your ad.
Addressable geofencing is another layer of targeting for any display or video campaign. It can also be used as a stand-alone tactic or to improve the results of a direct mail or email campaign targeting specific households.
Consumers spend an average of 19.5 hours a month on Facebook. When you add in a layer of a Facebook targeting campaign, you are reaching your best audience on Facebook.com and the Facebook and Instagram apps.
Consumers want high quality, useful, relevant and engaging content about things that matter to them, and that’s where content marketing shines. If 70% of consumers say they prefer to learn about a product from an article or blog rather than an ad, let’s give them what they want.