What is video targeting? Video targeting is a video ad that runs within other video content. It targets potential customers on websites and apps. Video ads can run as a pre-roll or interstitially (mid-roll) and they target potential customers based on a wide set of variables, such as demographics, online habits, keyword re-targeting and search re-targeting.

Why your business needs video targeting.
Video targeting reaches a highly engaged audience who are specifically interested in what your business has to offer. Like display ads, video targeting allows you to reach people who are most likely to need your product or service, so you don’t waste impressions on consumers who aren’t interested.