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SEM

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Lead consumers to your business in that zero moment of truth in the last phase of the buying cycle.

What is SEM?  Search engine marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM can also be referred to as PPC, Paid Ads or Google AdWords.

Why your business needs SEM. SEM ensures that your business will be found when consumers are searching for your product and/or services. Unlike SEO, SEM allows us more control over bids and keywords, so your business only shows up when it makes sense. An added benefit of SEM is that you only pay for the ad when someone clicks on it.

SEM, by a large margin has the highest ROI of any digital solutions. Utilizing the data that SEM offers allows us to know exactly how much of the market your business owns for particular keywords. This information is very valuable if you are looking to grow a particular division or category within your business.

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