Federated Digital Solutions Blog
Social Media Ad Creative That Converts: Design Principles That Work Across Platforms
Published on July 23, 2026Standing out in a crowded social media feed has never been easy, but in 2026,…
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How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?
Published on July 16, 2026NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…
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Display Advertising in 2026: How Retargeting Strategies Drive Conversions
Published on July 9, 2026Here’s a hard truth: most people who visit a website leave without ever buying anything….
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37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?
Published on June 25, 2026NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…
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Google vs. Bing: Why Ads On Both Platforms Matter
Published on June 18, 2026If you’re only advertising on Google and ignoring Bing, you’re leaving customers on the table….
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Mid-Year 2026 Marketing Check-In: What’s Working and What’s Changing for the Rest of the Year
Published on June 11, 2026NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…
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Why Declining Organic Search is Actually Good News for Your SEM Budget
Published on June 4, 2026If you’ve noticed your organic traffic slowing down, you probably aren’t ecstatic about it. But…
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Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.
Published on May 28, 2026NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…
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AI Answer Engine Optimization and Generative Engine Optimization: The New SEO
Published on May 21, 2026Is your website traffic declining despite Google rankings? That’s not a fluke, it’s a fundamental…
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How AI Search is Changing Consumer Behavior (And What Marketers Must Do)
Published on May 7, 2026Your customers are making purchasing decisions before they ever reach your website. They’re asking ChatGPT,…
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AI Didn’t Kill Paid Search — It Made It More Valuable
Published on April 23, 2026NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…
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How To Stand Out On Social Media In 2026
Published on April 16, 2026When you log onto any social media platform, you’ll likely find your feed inundated with…
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