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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

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A young man shops for clothes online. If he doesn't make a purchase, he will be retargeted with an ad.

Display Advertising in 2026: How Retargeting Strategies Drive Conversions

Published on July 9, 2026

Here’s a hard truth: most people who visit a website leave without ever buying anything….

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A woman starts a web search on her mobile phone.

37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

Published on June 25, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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A hand holds a magnifying glass over a superimposed web search bar.

Google vs. Bing: Why Ads On Both Platforms Matter

Published on June 18, 2026

If you’re only advertising on Google and ignoring Bing, you’re leaving customers on the table….

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Business people review reporting on their marketing efforts to decide what's working and what's not.

Mid-Year 2026 Marketing Check-In: What’s Working and What’s Changing for the Rest of the Year

Published on June 11, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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A young woman searches the Internet with a high intent to make an online purchase

Why Declining Organic Search is Actually Good News for Your SEM Budget

Published on June 4, 2026

If you’ve noticed your organic traffic slowing down, you probably aren’t ecstatic about it. But…

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A woman pauses are streaming show while enjoying a bowl of popcorn.

Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.

Published on May 28, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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Business people gather around a laptop computer and discuss their GEO and AEO content strategy.

AI Answer Engine Optimization and Generative Engine Optimization: The New SEO

Published on May 21, 2026

Is your website traffic declining despite Google rankings? That’s not a fluke, it’s a fundamental…

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A man types in a question into an AI chatbot to try to solve his issue.

How AI Search is Changing Consumer Behavior (And What Marketers Must Do)

Published on May 7, 2026

Your customers are making purchasing decisions before they ever reach your website. They’re asking ChatGPT,…

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A young woman ponders an Internet search on her laptop computer

AI Didn’t Kill Paid Search — It Made It More Valuable

Published on April 23, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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A female social media manager browses her phone and reacts to content while also browsing on her laptop

How To Stand Out On Social Media In 2026

Published on April 16, 2026

When you log onto any social media platform, you’ll likely find your feed inundated with…

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A couple watches a streaming show in their CTV device.

Cable Is Losing 3,500 Customers A Day. Is Your Marketing Budget Keeping Up?

Published on April 9, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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A young woman checks her Facebook feed while walking down the street.

Is Facebook Dead for Business? Here’s What the 2026 Data Actually Shows

Published on April 2, 2026

Facebook may no longer dominate cultural conversations about social media, but it remains the platform…

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