Federated Digital Solutions Blog - Federated Digital Solutions

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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

A young woman walks down the street listening to programmatic audio on a podcast while enjoying coffee.

How Does Programmatic Audio Work With Traditional Radio Ads?

Friends compare the types of social media content that work on Facebook, Instagram, and LinkedIn.

What Type of Content Works Best On Facebook, Instagram, and LinkedIn?

Three friends sit on a couch watch a live sporting event on streaming services.

Should Local Businesses Advertise on Live Sports CTV?

An employee optimizes their businesses website for AEO, SEO, and GEO.

How Do AI Platforms Decide Which Businesses to Recommend?

Woman in yellow shirt analyzing marketing metrics on laptop and mobile device

Marketing Metrics That Actually Matter: A KPI Guide for Business Owners

A small business owner checks in on her analytics platforms while exploring GA4 alternatives.

GA4 Alternatives: The Best Analytics Platforms for 2026

Two young, African American women voters browse television and watch broadcast tv ads.

What Percentage of Voters Does a Broadcast TV Ad Actually Reach?

Four women motivated by FDS Political Ads are lined up to vote with an American flag in the background,

When Should A Political Campaign Start Running Digital Ads?

A young woman scrolls through her social media feed and encounters native social media ads.

Social Media Ad Creative That Converts: Design Principles That Work Across Platforms

A young man shops for clothes online. If he doesn't make a purchase, he will be retargeted with an ad.

Display Advertising in 2026: How Retargeting Strategies Drive Conversions

A hand holds a magnifying glass over a superimposed web search bar.

Google vs. Bing: Why Ads On Both Platforms Matter

A young woman searches the Internet with a high intent to make an online purchase

Why Declining Organic Search is Actually Good News for Your SEM Budget

Business people gather around a laptop computer and discuss their GEO and AEO content strategy.

AI Answer Engine Optimization and Generative Engine Optimization: The New SEO

A man types in a question into an AI chatbot to try to solve his issue.

How AI Search is Changing Consumer Behavior (And What Marketers Must Do)

A female social media manager browses her phone and reacts to content while also browsing on her laptop

How To Stand Out On Social Media In 2026

A young woman checks her Facebook feed while walking down the street.

Is Facebook Dead for Business? Here’s What the 2026 Data Actually Shows

A man sits at his laptop and checks online reviews of his business made by customers.

The Power of Online Reviews: How to Generate and Leverage Customer Testimonials

A man opens the door to a business while out shopping for the day.

Using Foot Traffic Data to Optimize Your Marketing Strategy

Three friends sit in front of a television watching a streaming football game.

What Is Live Sports CTV Advertising — And Should Your Business Be Using It?

A man browses streaming shows on his tablet.

Programmatic CTV Targeting: How Behavioral Data Beats Traditional Demographics

A young woman points her remote control at her smart TV and watches a streaming show. CTV completion rates now outperform other forms of viewing.

Why CTV Completion Rates Beat Traditional TV (And What That Means for Your ROI)

Where Are Your CTV Ads Actually Showing Up?

Where Are Your CTV Ads Actually Showing Up?

Business people discuss the upcoming digital marketing trends they are likely to face in 2026.

Digital Marketing Trends In 2026: What’s Changing And How To Adapt

Business people sit around a table and discuss the changes to the consumer journey taking place while looking at charts.

What Does The Digital Consumer Journey Look Like in 2026?

AI tools work best when treated as what they are: tools. AI can help you brainstorm and plan better so you can optimize your campaigns for ROI.

How To Incorporate AI In Your Digital Marketing Strategy

Social media content calendars are a great way to help ease the burden of trying to come up with content ideas each day. A calendar helps you feel more prepared.

How To Plan Your Social Media Content Calendar

SEO and SEM may seem similar, but there are a few key differences that separate them.

The Difference Between SEO and SEM, Explained

Two businesswomen discuss the plan for the marketing budget for the next year.

Tips For Planning Your Marketing Budget For 2026

A team of business professionals discuss marketing strategies for their display ads, including targeting and retargeting.

Why Display Campaigns Have The Best Strategy Using Retargeting in 2025

People in an office discuss business while laughing.

AGF VS Traditional Geofencing: What’s Best For My Business?