What is Facebook targeting? The practice of using the Facebook and/or Instagram platforms to target a specific audience with a specific message. You can use display ads or video ads on Facebook and Instagram to help grow engagement to your advertisement.

Why your business needs Facebook targeting. Seven out of 10 internet users are spending a minimum of 20% of their time on Facebook and or Instagram. The best targeted display and video ad campaigns are enhanced when these powerful platforms are optimized. Unlike most websites, Facebook and Instagram require businesses to buy advertisements directly on their platform so that they can enforce their own rules and guidelines.