Deliver your targeted message to your consumers with display ad targeting.
What is display ad targeting? Display ad targeting is used to target consumers who are interested in your products or services. Online display ads target potential customers on websites and apps. Targeting is based on a wide set of variables, such as demographics and online search habits that include individual keyword searches also called “research targeting”.
Why your business needs display ad targeting. Display ads help achieve the goal of becoming top of mind to the RIGHT people. Display ads are delivered to YOUR specific audience so you don’t waste impressions on people who don’t currently need your products or services. A powerful message that includes a specific call to action will help you build brand awareness and motivate consumers to engage with your business brand.