$11.6 billion will be spent on political advertising in 2026. Connected TV finally puts targeted television within reach of down-ballot campaigns. County races, state house seats, and PACs can now reach the exact voters who decide them. No packages. No guesswork.
FDS POLITICAL — MICHIGAN & INDIANA
Political Advertising
That Reaches the
Voters Who Decide
The winners won’t be the ones who spend the most.
They’ll be the ones who spend the smartest.
FDS Political works with campaigns, PACs, and causes across the spectrum.
Our focus is results, not ideology.
Today’s voters stream, scroll, and make up their minds across dozens of screens, often without ever seeing a traditional TV or radio ad. Your message needs to follow them.
Build name ID on the biggest screen and across the web with unskippable video and display.
Follow voters across the web and social as they look you up and compare candidates.
Deepen the message on the big screen, websites, and apps, and reinforce it on social while voters weigh their choice.
Household-level precision on the persuadable voters you most need to move.
Drive turnout and reduce delivery to already-voted households to maximize efficiency.
Every dollar in your media budget should be working. Campaigns that start early lock in inventory at better rates, build awareness before the fall crunch and reach early voters who cast their ballots weeks before Election Day.
Michigan is the second-most expensive state in the country this cycle. Every legislative seat is on the ballot, both chambers are toss-ups, and national money is flooding into races that used to fly under the radar. Down-ballot campaigns that never ran TV before are running it now.
We start with your goals and your budget. Everything else is built around that.
Unskippable streaming video on premium platforms, targeted to the right voters in the right districts. (Can include Live Sports Streaming)
Image, rectangle, and native ads across millions of top websites and apps, with voter-file and list targeting to reach the right households.
Facebook and Instagram, the second screen voters check all day. Custom and lookalike audiences from your voter or donor list.
Reach voters by where they go and by household. Layer your uploaded voter list or curated audiences onto the CTV and Display campaigns.
Full campaign management, compliance oversight, real-time performance data, and regular strategy reviews.
50 to 70% match rates. Your ad reaches registered voters in your district, not the general public.
ZIP, county, or district precision. Stop paying to reach voters outside your race.
Household caps keep you from over-serving the same voters while others never see you.
We adjust targeting, creative, and spend while the campaign runs, not after it ends.
As ballots come in, we shift budget toward the voters who haven’t cast theirs.
Every ad carries the required FCC, FEC, and state disclaimers. We double-check each one.
See what CTV can do for your race.
Display runs alongside CTV as a core delivery channel. Banner, rectangle, and native ads keep a consistent, high-frequency presence across the sites and apps voters use, reinforcing recall throughout the voter journey.
Desktop, mobile, and tablet, so your message follows the voter.
Upload your voter list or use our curated audiences to reach registered voters.
The same household precision as CTV, layered onto display.
Stay in front of voters who visited your site or engaged with your ads.
Desktop, mobile, and tablet, so your message follows the voter.
Addressable geofencing targets voters by household, not just by location. Match your voter list to homes and reach those exact voters across their devices.
Take a voter file, or build a custom audience from our data, match it to households, and deliver to those homes across CTV and display.
Upload a voter or donor file and target those exact households.
Build a list from our data by party, turnout, geography, or issue.
High match rates mean your spend reaches real, intended households.
Reach matched households on CTV, desktop, mobile, and tablet.
Results, not ideology. We reach your voters with the same precision no matter which side you are on.
Right-of-center households through the leading GOP voter file. For Republican campaigns and conservative causes.
Left-of-center households through the leading Democratic voter file. For Democratic campaigns and progressive causes.
Independent voter and consumer data for issue campaigns, PACs, and ballot committees.
Bring your own list or build one from our data. We match voters to households and reach them across CTV, display, and social, with an average 94%+ match rate on your addressable list.
Federated Digital Solutions has been around since 2013 and we operate as a digital marketing agency for both the Michigan and Indiana markets, as well as nationwide. Our sister company, Federated Media, is family owned since 1952. We know media, we know digital marketing and we specialize in Political campaigns.
15+ years running CTV, search, display, video, and social. We know how every channel works together.
Paid-for disclaimers, AI disclosure laws, Meta authorization, FEC rules. We manage all of it.
Voter file data, behavioral audiences, and platform intelligence. Targeting that goes well beyond geography.
Reach, frequency, completion rates, and voter match confirmation. You always know what’s working.
Every impression is screened for fraud before and after the bid. Your money reaches real people, not bots or fake sites.
Your ads run on premium, vetted publishers. No junk sites, and no content that puts your candidate at risk.
Independently audited and industry certified against fraud. You are not just taking our word for it.
Political money gets scrutinized. We make sure every dollar is accounted for and every impression is real.
Our targeted digital strategies don’t just generate impressions. They deliver measurable results and strong returns.
*Agency results across industries.
*Agency results across industries.
We match voter and household data with streaming audiences, then deliver campaign video to eligible connected televisions and streaming devices within the selected geography.
Voter file matching connects registered-voter records with addressable households and digital identifiers so campaign advertising can reach the intended electorate more accurately.
Targeting can be configured around ZIP codes, counties, legislative districts, precinct-level areas, and other campaign-specific boundaries where platform inventory and data permit.
Yes. We review required paid-for language, platform authorization requirements, state disclaimers, federal rules, and campaign-specific compliance needs.
Launch timing depends on creative readiness, platform approval, verification, audience preparation, and compliance review. Meta political authorization can require additional lead time.
Reporting may include impressions, reach, frequency, video completion rate, audience match rate, site activity, conversion actions, and campaign-specific performance indicators.