Heather Riley

How AI Is Changing The Paid Search Game
For decades, search engine marketing has been a go-to strategy for businesses looking to connect…
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Being a Marketing Manager Isn’t the Same as Being a Social Media Manager – Here’s Why
Business owners work hard to develop a product or service that can enhance the lives…
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Still Using Your Automotive Co-Op Plan to Market Your Dealership? Here’s What You’re Missing
Working with an advertising cooperative takes control of so much of your marketing plan. While they???re…
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Working From Home: Tales From Both Sides of the Desk
First of all, kudos to all the companies who were able to quickly pivot and…
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Irrelevant Facebook Ads Are Wasting Marketers Money
Since we???re in the midst of a global pandemic, a great deal of us are…
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What is Geofencing? Let’s Locate Some Answers!
Geofencing has set the digital world ablaze with possibilities. When done properly, it can be…
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5 Ways To Lose Money On Your AdWords Campaign
Get the most out of your PPC budget by addressing these Google AdWords money wasters:…
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Google AdWords Extensions: What they are and why to use them
For those running their own AdWords campaigns or those who trust in a partner like…
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