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Lori Akey

A man inspects the true ROI of his digital marketing efforts on a computer.

The True ROI Of Digital Marketing Tactics

Every digital marketing tool has some sort of return on investment, but not all of…

September 3, 2026 12 minutes read
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AI tools work best when treated as what they are: tools. AI can help you brainstorm and plan better so you can optimize your campaigns for ROI.

How To Incorporate AI In Your Digital Marketing Strategy

AI is everywhere on the Internet. As it evolves, digital marketers are discovering that it’s…

November 19, 2025 12 minutes read
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