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Digital Marketing Reporting Metrics That Matter

For business owners, understanding the metrics behind your campaigns is crucial to maximizing your return…

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How To Build A List For Your Addressable Geofencing Campaign

Addressable geofencing is a powerful tactic for any business to add to its marketing plan….

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Why Your Business Should Go Beyond Google Analytics 4

If your business has a website, there???s a good chance you???ve used Google Analytics. The…

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Why Reputation Management Is Important For Local Businesses

In business, reputation is everything. It feels as though there are a million places and…

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Best practices for Facebook Creative Ads

Facebook Ads help marketers and business owners expand their reach by tapping into Facebook’s 2.91…

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How SEO’s Algorithms Have Evolved Over the Last Decade

SEO constantly evolves, as evidenced by the last couple of years.??? Algorithms continually change to…

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Tips to Measure Your Digital Campaign ROI

Digital campaigns have many moving parts. Everyone’s primary goal is to get the most out…

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How Digital Marketing Evolved the Consumer Journey

As technology has evolved, so has the consumer journey. Before digital media revolutionized shopping, people…

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SEO: 2015 vs Now

Content marketing is continuing to grow in importance. It gives businesses the ability to generate…

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What’s the Difference? Video Targeting vs OTT

Business owners have their choice of many types of marketing. In theory, it is simple….

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