Rory Kemerer
Programmatic CTV Targeting: How Behavioral Data Beats Traditional Demographics
Linear TV advertising relies on scheduled programming popular with broad demographic categories — age, gender,…
Read More
Digital Marketing Reporting Metrics That Matter
For business owners, understanding the metrics behind your campaigns is crucial to maximizing your return…
Read More
How To Build A List For Your Addressable Geofencing Campaign
Addressable geofencing is a powerful tactic for any business to add to its marketing plan….
Read More
Why Your Business Should Go Beyond Google Analytics 4
If your business has a website, there???s a good chance you???ve used Google Analytics. The…
Read More
Why Reputation Management Is Important For Local Businesses
In business, reputation is everything. It feels as though there are a million places and…
Read More
Best practices for Facebook Creative Ads
Facebook Ads help marketers and business owners expand their reach by tapping into Facebook’s 2.91…
Read More
How SEO’s Algorithms Have Evolved Over the Last Decade
SEO constantly evolves, as evidenced by the last couple of years.??? Algorithms continually change to…
Read More
Tips to Measure Your Digital Campaign ROI
Digital campaigns have many moving parts. Everyone’s primary goal is to get the most out…
Read More
How Digital Marketing Evolved the Consumer Journey
As technology has evolved, so has the consumer journey. Before digital media revolutionized shopping, people…
Read More
SEO: 2015 vs Now
Content marketing is continuing to grow in importance. It gives businesses the ability to generate…
Read More