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DEATH OF THE COOKIE: HOW MARKETERS CAN USE 1ST PARTY DATA NOW TO PREPARE

Third-party IDs are going away from browsers, so programmatic targeting (think display ads, video, and OTT) will need to rely on other forms of targeting other than 3rd party cookies, specifically regarding desktop and mobile delivery. 

This industry change will undoubtedly impact your marketing efforts in reaching future customers online. 

We want to help set you up for success by helping you understand how to use your 1st party data (think website activity, an email database, mobile text clubs, your CRM, Point-of-Sale systems, etc.) to navigate these market changes.  

What You’ll Learn:

  • Death of the Cookie – What is it and what does it mean for your marketing strategy
  • Privacy Changes for both iOS and Android – Fact vs Fiction
  • Privacy Updates you need to do now for your website
  • 1stParty Data – What it is, why you need it and how to gather it
  • Email Marketing – The power of drip campaigns

 Hosted By: Shannon Allen, VP, Sales & Operations, Federated Digital Solutions

Learn More