Why Facebook Advertising Is An Important Digital Marketing Tactic

As the largest social media platform out there, Facebook is marketing outlet that businesses can’t ignore.

Whether your business is trying to capture leads, build brand awareness, or drive traffic to your website, advertising on Facebook can play a major role. Its large audience makes for an attractive marketing option for businesses, large and small.

Let’s take a look at the key reasons you should be advertising on Facebook as part of your marketing strategy.

THERE’S NO OTHER WAY TO REACH ITS AUDIENCE

Facebook has a massive audience, a whopping 193.8 million active users according to Statista.

Unfortunately, that audience can only be accessed through Facebook and its internal advertising tools — it’s what we call a walled garden. That also means that if you want to advertise on Facebook, you have to play by their rules and within their parameters.

Facebook targeting is a bit limited when compared to other digital marketing tools out there, but it allows you access to its otherwise-off-limits audience. Additionally, Facebook allows for retargeting and audience-building opportunities and detailed lookalike audiences.

YOU CAN’T BEAT IT FOR BRANDING

When it comes to getting your business’s name out there, Facebook simply can’t be beat. With its focus on engagement, Facebook is great for building long-term relationships with your audience. In fact, more than 70% of users say they check out local pages on Facebook on a weekly basis!

Whether it’s educational or entertaining content that you’re creating, Facebook offers plenty of ways to introduce yourself to new audiences and continue to interact with those who are already advocates.

That can be especially important for businesses with long buying cycles, like real estate and credit unions.

FACEBOOK CAN SUPPORT YOUR GOALS

While Facebook is a great tool for branding your business, it’s also effective at driving results that support your goals.

Facebook ads can be tailored for specific goals, such as generating leads, increasing website traffic, and promoting sales. While Facebook takes control of the reins for finding your audience, it’s proven to be effective. For lead generation campaigns, Facebook boasts an impressive 8.25% conversion rate on average!

Because Facebook does the heavy lifting of finding the right audience and delivering your ad to them, it’s crucial to choose the right goal when initially setting up your ad. Choose the objective that best fits your needs and let Facebook walk you through the rest!

FACEBOOK COMPLEMENTS YOUR OTHER TACTICS

When paired with digital marketing tactics like OTT/CTV, display ads, and SEM, Facebook ads can be a powerful addition to your marketing arsenal.

Because consumers are rarely engaging with your business through one medium, seeing your message reinforced through Facebook keeps your brand top of mind.

Your audience may see your ad while they’re binge-watching their favorite show, while searching Google for services similar to yours, or when scrolling through their social media feed. Seeing your business across multiple platforms reinforces your message and builds trust with your audience.

Are you ready to add Facebook advertising to your digital marketing strategy? The team and Federated Digital Solutions can help! Contact us today to find out how we can build an advertising strategy for you that leads to conversions and higher ROI!