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FDS

A pair of business people calculate the true roi of their marketing efforts.

How to Track Marketing ROI Without a Point-of-Sale System or Perfect Data

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

September 28, 2026 40 minutes read
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A young woman listens to a programmatic audio ad while streaming music on her mobile phone.

What Is Programmatic Audio and How Does It Work With Radio Ads?

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

September 10, 2026 38 minutes read
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A pair of small business owners explore digital marketing essentials for local businesses

Digital Essentials: What Belongs In Your Digital Marketing Starting Lineup

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

August 27, 2026 1 hours read
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Football fans sit on the couch around the TV and watch uninterrupted streaming ads.

What Actually Changes When You Move Your Live Sports Ads From Cable to Streaming

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Krystal…

August 13, 2026 32 minutes read
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A man looks at his tablet and browses streaming shows to watch.

What Media Consolidation Means for Local Advertisers

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

July 31, 2026 24 minutes read
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A politician stands at a podium with his hands raised while giving a speech to a crowd.

How Do Local Political Campaigns Reach Voters in the Most Expensive Midterm in History?

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

July 16, 2026 32 minutes read
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A woman starts a web search on her mobile phone.

37% of Consumers Are Starting Searches on AI. Is Your Business Showing Up?

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

June 25, 2026 57 minutes read
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Business people review reporting on their marketing efforts to decide what's working and what's not.

Mid-Year 2026 Marketing Check-In: What’s Working and What’s Changing for the Rest of the Year

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

June 11, 2026 37 minutes read
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A woman pauses are streaming show while enjoying a bowl of popcorn.

Netflix Said It Would Never Run Ads. Now 190 Million People Are Watching Them.

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

May 28, 2026 41 minutes read
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A young woman ponders an Internet search on her laptop computer

AI Didn’t Kill Paid Search — It Made It More Valuable

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

April 23, 2026 28 minutes read
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