FDS
Tips to Measure Your Programmatic Ad Campaign Successes
It’s a well-known axiom that “what can’t be measured, can’t be improved.” In terms of…
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How Do Digital Impressions Differ Between Targeted Ads & SEM?
Impressions or ad views are a primary metric across all marketing. An impression is basically…
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Home Services Options You Can Keep Post COVID
Despite the devastation the pandemic had on many businesses, home services have remained incredibly robust.??? Many…
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How Should My Marketing Budget Look In 2022?
2021 was a chaotic year. Businesses everywhere struggled to adapt to rapidly evolving changes due…
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How Your Consumer Journey and Sales Funnel Overlap
As a business owner, you’ve likely heard of the sales funnel and the consumer journey….
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What is OTT and What Are You Missing If You Are Not Doing It?
OTT has been steadily increasing in popularity over the past few years. It communicates in a…
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How to Determine Your Business Shows Up When Customers Search Online
Digital advertising has become an essential part of marketing. It has many channels available beyond…
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Should You Advertise During Your Industry???s Off-Season?
Many businesses perform best during certain seasons. Companies that sell Christmas merchandise see the bulk…
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Breaking Down the Difference Between OTT and Local Affiliate
It’s essential to understand the difference between over-the-top (OTT) media platforms and local broadcast affiliates…
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