Shannon Allen
How to Grow Your Leads Using a Sweepstakes or Contest
Offering a contest to consumers can be an effective way for businesses to generate leads…
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How To Collect More Valuable First-Party Data
First-party data is one of the most valuable types of data that a business or…
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What Is First Party Data And How Do I Use It In My Digital Marketing Strategy?
As marketers prepare for a world without third-party cookies, it???s more important than ever for…
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The Death of The Cookie & Other Privacy Changes: Fact and Reality
It???s official: the death of the (third-party) cookie is coming, which has big implications for…
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OTT Content Vs OTT Platforms vs OTT Devices, Explained
The exact definition of OTT streaming video is still debated to this day. If you…
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What Is The Difference Between AVOD & SVOD In The World Of OTT?
For many business owners and marketers, the world of OTT and CTV can be confusing….
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Not All OTT Is The Same: Questions To Ask Your Marketing Rep
For the average business owner, navigating and understanding the world of OTT (over the top)…
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Why Your Recruitment Ads Need to Cut Through the Noise & How to Do It
The most valuable resource any company has is its people. Of course, an effective recruitment…
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How Does Digital Marketing Help My Business? 5 Reasons to Launch a Strategy
Local businesses constantly look for ways to “get people through their door.” Companies commonly use…
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How FDS Customizes Your Digital Marketing Strategy
Digital marketing is a powerful tool for increasing your business’s visibility, generating leads and ultimately acquiring…
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