Shannon Allen
How To Evolve Your Digital Marketing Strategy To Keep Up With Consumer Behavior
Consumers are using more technology in their daily lives than ever — whether it’s streaming…
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How To Build Your Geofencing Strategy
Reaching customers at the right time and place is a key component of every business’s…
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Why Your Local Business Needs A Blog
A strong online presence is essential for businesses nowadays. Social media and a well-designed website…
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Why OTT/CTV Marketing Is So Important In 2024
With the rapid growth in streaming services and smart TVs in the past few years,…
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Unleashing The Power Of Digital Branding Solutions For Service Industries
We live in a fast-paced world that???s increasingly driven by how we interact with electronics…
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Geofencing vs. Addressable Geofencing: What???s The Difference?
Display ads and streaming video marketing campaigns can be powerful for driving a business???s ROI….
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How to Grow Your Leads Using a Sweepstakes or Contest
Offering a contest to consumers can be an effective way for businesses to generate leads…
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How To Collect More Valuable First-Party Data
First-party data is one of the most valuable types of data that a business or…
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What Is First Party Data And How Do I Use It In My Digital Marketing Strategy?
As marketers prepare for a world without third-party cookies, it???s more important than ever for…
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The Death of The Cookie & Other Privacy Changes: Fact and Reality
It???s official: the death of the (third-party) cookie is coming, which has big implications for…
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