Shannon Allen
Build Your Customer Following & Increase Sales Using First-Party Data
Businesses rely on data for many things with some types of data having a bigger…
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Cut the Cord Already: Why Streaming is the Future of Television
Streaming services experienced steady growth over the past few years. Increasing cable subscription prices, poor…
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How to Create a Recruitment Marketing Strategy for Your Business
The #1 asset for any business organization is the people who work in it. And…
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SEM is More Valuable in 2022 Than Ever Before
This may come as a shock, but a lot of people use the Internet nowadays….
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How Negative Keywords Can Improve Your Market Share in SEM
Search engine marketing is a crucial way of driving sales and encouraging customers to follow…
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Why Your TV Rep Isn’t a Digital Expert on OTT/CTV
Over–the–top (OTT) and CTV are methods many people today use to view their TV programming. It allows…
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Is Unstructured Data the Future of Ad Targeting?
Audience segmentation is a crucial part of advertising. It is a marketing strategy that essentially…
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The Secret to Effective Recruitment Marketing Campaigns
Every company wants to hire the best employees who are going to be the perfect…
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The Digital Marketing Consumer Journey Explained
Making a purchase is rarely a snap decision. The buying approach is not linear, compact,…
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