Do Display Ads Still Matter In A Video-Driven World?

There’s little arguing that the world we live in is driven by video content. Whether you’re surfing the web, browsing social media, or playing with an app on your phone, you’re sure to see videos everywhere.

As consumers continue to cut the cord, video is becoming even more dominant. And audiences are starting to expect it! HubSpot recently surveyed consumers and found that 54% said that video was something they expected and wanted to see more of from brands.

In a world dominated by video, you probably wonder if there is a place for display ads. The answer is a resounding yes!

While video is a powerful medium for storytelling and capturing your audience’s attention, display ads are still an essential part of a marketer’s toolbox. Display ads are exceptional at brand awareness, have a high ROI, provide advanced targeting options, and offer a multi-channel approach.

In fact, display ads are complementary when paired with a video strategy like OTT/CTV. Together, they form a well-balanced approach to digital marketing.

Let’s take a look at why display ads still matter and how you can effectively incorporate them into your strategy.

THE POWER OF DISPLAY ADS

Dismissing display ads as an outdated form of marketing is a mistake. They provide a convenient, reliable way for businesses to reach targeted audience members at critical moments in the consumer journey as well as promote brand awareness.

Brand Awareness: While videos require users to interact with an ad to reinforce branding, display ads do this passively and seamlessly. Display ads are integrated into websites and apps, which helps keep your message and brand top-of-mind with consumers in a non-intrusive way.

Additionally, display ads are often repeatedly seen by consumers, making them more likely to think of your brand when they’re ready to make a purchase or decision.

ROI: Did you know that display ads have an extremely high rate of ROI in digital marketing? That’s because they’re incredibly affordable and allow you to reach a highly-targeted audience!

Advanced Targeting: Being visible is great, but as a business, you want to be visible to the right people. Fortunately, display ads are great for that!

Display ads are about meeting your audience where they are spending their time on a day-to-day basis like apps and social media. With the ability to target based on location, interests, and demographics, display ads can reach the consumers who are most likely to interact with your ad.

Despite the major dominance of video in digital marketing today, they haven’t replaced the value and power of display ads.

When used together, display ads and video can make for a seamless strategy. Video can grab the attention of your audience and tell your story while display ads can reinforce your brand image and message.

If you’re looking to improve your marketing strategy, display ads are a fantastic place to start! With a low cost and barrier to entry and a high ROI, they make great choice for small businesses that are looking to expand their marketing efforts.

Our team at Federated Digital Solutions can help you build a display ad campaign to reach your target audience with your message. Contact us today to learn more!