Lisa Sikkema
How Do You Calculate the ROI Of Your Business?
A lot of business owners have a gut feeling that their marketing is working. But…
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When Should A Political Campaign Start Running Digital Ads?
Successful political campaigns start running digital ads in August, long before Labor Day. Campaigns that…
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Where Are Your CTV Ads Actually Showing Up?
CTV advertising follows your customers, not content. Instead of buying specific platforms and hoping your…
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The Difference Between SEO and SEM, Explained
The way that consumers search is changing. Because of the rise of AI Overviews on…
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Is Your Marketing Contributing To Your Business Goals?
It’s the big question on every business owner’s mind: Is my marketing working? In digital…
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Do Display Ads Still Matter In A Video-Driven World?
There’s little arguing that the world we live in is driven by video content. Whether…
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The Value Of Professional Video For Businesses
Video content has cemented itself as a necessary part of a successful marketing strategy for…
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How To Optimize Your Marketing Strategy During A Political Year
Picture this: You’ve allocated a significant portion of your marketing budget to a prime-time TV…
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Does My Business Need Google Guaranteed?
Visibility and credibility on the Internet are paramount for businesses in the modern age. As…
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Creative Agency vs. Digital Marketing Agency: What’s the Difference?
The world of digital marketing can be confusing. With loads of internet jargon and endless…
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