Lisa Sikkema
Do Display Ads Still Matter In A Video-Driven World?
There’s little arguing that the world we live in is driven by video content. Whether…
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The Value Of Professional Video For Businesses
Video content has cemented itself as a necessary part of a successful marketing strategy for…
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How To Optimize Your Marketing Strategy During A Political Year
Picture this: You’ve allocated a significant portion of your marketing budget to a prime-time TV…
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Does My Business Need Google Guaranteed?
Visibility and credibility on the Internet are paramount for businesses in the modern age. As…
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Creative Agency vs. Digital Marketing Agency: What’s the Difference?
The world of digital marketing can be confusing. With loads of internet jargon and endless…
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How AI Can Help Your Business Connect With Consumers
Artificial intelligence and virtual assistants like Alexa and Siri are becoming more commonplace, and they???re…
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Tips for Launching SEM Campaigns for Service Companies
Search Engine Marketing or SEM may not be something you recognize by name, but you…
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How Combining Social Management & Content Amplifies Blog Effectiveness
Cultivating a devoted customer base is part carefully crafted strategy, part art form. It…
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Let’s Call OTT What It Really Is: Streaming Video
Streaming services are growing in popularity. It seems there is an ad every day for…
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All OTT Videos are NOT Created Equal
While television and cable are both strong markets, it’s evident that they’ve taken a hit…
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