Lisa Sikkema
How AI Can Help Your Business Connect With Consumers
Artificial intelligence and virtual assistants like Alexa and Siri are becoming more commonplace, and they???re…
Read More
Tips for Launching SEM Campaigns for Service Companies
Search Engine Marketing or SEM may not be something you recognize by name, but you…
Read More
How Combining Social Management & Content Amplifies Blog Effectiveness
Cultivating a devoted customer base is part carefully crafted strategy, part art form. It…
Read More
Let’s Call OTT What It Really Is: Streaming Video
Streaming services are growing in popularity. It seems there is an ad every day for…
Read More
All OTT Videos are NOT Created Equal
While television and cable are both strong markets, it’s evident that they’ve taken a hit…
Read More
Why Social Media Is Great For Blog Distribution
A blog is a powerful marketing tool for any business. It can attract traffic to…
Read More
How Can My Digital Data Help Me Set Next Year’s Marketing Budget?
Our world runs on data. It tells you what your customers??? interests are, what they…
Read More
How To Optimize Your Marketing During An Inventory Shortfall
Selling through your inventory can feel like a double-edged sword. When sales are surging, you’re…
Read More
Why Invest in Digital Marketing?
There are more ways than ever to reach your target audience in this digital age,…
Read More