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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

Two businesswomen discuss the plan for the marketing budget for the next year.

Tips For Planning Your Marketing Budget For 2026

Published on October 17, 2025

A business’s marketing budget is the engine that drives growth. As marketing platforms continue to…

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A team of business professionals discuss marketing strategies for their display ads, including targeting and retargeting.

Why Display Campaigns Have The Best Strategy Using Retargeting in 2025

Published on September 25, 2025

If you’ve ever felt like an ad was following you around the Internet, you’ve seen…

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People in an office discuss business while laughing.

AGF VS Traditional Geofencing: What’s Best For My Business?

Published on September 19, 2025

Geofencing and addressable geofencing are both forms of targeting, but which one will benefit your…

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While AI can’t run your entire business for you, there are ways it can help automate some of your processes, reduce your workload, and help you refocus on the tasks that matter to your bottom line. Let’s take a look at how you can start using AI better as a tool to help lighten your workload.

How To Use AI To Save Time, Money, And Effort In Your Marketing

Published on August 26, 2025

Every small business owner knows that you have to wear a lot of hats when…

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5 Common SEM Mistakes And How To Avoid Them

Published on August 12, 2025

Many businesses dive headfirst into Search Engine Marketing (SEM) with the hopes of increasing the…

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How Consumer Journey Mapping Drives Higher ROI

Published on July 30, 2025

A customer’s path is anything but simple. Gone are the days where someone thinks “I…

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Why YouTube Alone Isn’t Enough For Your Video Strategy

Published on July 17, 2025

In 2025, 89% of businesses use video in their marketing strategy – after all, it’s…

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Is Your Marketing Contributing To Your Business Goals?

Published on June 26, 2025

It’s the big question on every business owner’s mind: Is my marketing working? In digital…

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Why Facebook Advertising Is An Important Digital Marketing Tactic

Published on June 13, 2025

As the largest social media platform out there, Facebook is marketing outlet that businesses can’t…

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How To Build A Video Strategy

Published on May 14, 2025

We live in an era where customers scroll quickly, swipe often, and stream everything. More…

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SEM Strategies for B2B vs B2C Businesses

Published on May 1, 2025

Imagine reaching your ideal customer at the exact moment they’re searching for the products and…

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Why Home Improvement Businesses Need An OTT/CTV Strategy In 2025

Published on April 16, 2025

Put yourself in the shoes of a homeowner looking to renovate part of your home….

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