Additionally, paste this code immediately after the opening tag:

Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

Search

Business people sit around a table and discuss the changes to the consumer journey taking place while looking at charts.

What Does The Digital Consumer Journey Look Like in 2026?

Published on December 5, 2025

The consumer journey isn’t a straight line. Customers have multiple touchpoints for a brand and…

Read More
AI tools work best when treated as what they are: tools. AI can help you brainstorm and plan better so you can optimize your campaigns for ROI.

How To Incorporate AI In Your Digital Marketing Strategy

Published on November 19, 2025

AI is everywhere on the Internet. As it evolves, digital marketers are discovering that it’s…

Read More
Social media content calendars are a great way to help ease the burden of trying to come up with content ideas each day. A calendar helps you feel more prepared.

How To Plan Your Social Media Content Calendar

Published on November 7, 2025

The time when social media was optional for businesses has long since passed. To succeed,…

Read More
SEO and SEM may seem similar, but there are a few key differences that separate them.

The Difference Between SEO and SEM, Explained

Published on October 27, 2025

The way that consumers search is changing. Because of the rise of AI Overviews on…

Read More
Two businesswomen discuss the plan for the marketing budget for the next year.

Tips For Planning Your Marketing Budget For 2026

Published on October 17, 2025

A business’s marketing budget is the engine that drives growth. As marketing platforms continue to…

Read More
A team of business professionals discuss marketing strategies for their display ads, including targeting and retargeting.

Why Display Campaigns Have The Best Strategy Using Retargeting in 2025

Published on September 25, 2025

If you’ve ever felt like an ad was following you around the Internet, you’ve seen…

Read More
People in an office discuss business while laughing.

AGF VS Traditional Geofencing: What’s Best For My Business?

Published on September 19, 2025

Geofencing and addressable geofencing are both forms of targeting, but which one will benefit your…

Read More
While AI can’t run your entire business for you, there are ways it can help automate some of your processes, reduce your workload, and help you refocus on the tasks that matter to your bottom line. Let’s take a look at how you can start using AI better as a tool to help lighten your workload.

How To Use AI To Save Time, Money, And Effort In Your Marketing

Published on August 26, 2025

Every small business owner knows that you have to wear a lot of hats when…

Read More

5 Common SEM Mistakes And How To Avoid Them

Published on August 12, 2025

Many businesses dive headfirst into Search Engine Marketing (SEM) with the hopes of increasing the…

Read More

How Consumer Journey Mapping Drives Higher ROI

Published on July 30, 2025

A customer’s path is anything but simple. Gone are the days where someone thinks “I…

Read More

Why YouTube Alone Isn’t Enough For Your Video Strategy

Published on July 17, 2025

In 2025, 89% of businesses use video in their marketing strategy – after all, it’s…

Read More

Is Your Marketing Contributing To Your Business Goals?

Published on June 26, 2025

It’s the big question on every business owner’s mind: Is my marketing working? In digital…

Read More
LET'S CONNECT
Learn More