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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

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A couple watches a streaming show in their CTV device.

Cable Is Losing 3,500 Customers A Day. Is Your Marketing Budget Keeping Up?

Published on April 9, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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A young woman checks her Facebook feed while walking down the street.

Is Facebook Dead for Business? Here’s What the 2026 Data Actually Shows

Published on April 2, 2026

Facebook may no longer dominate cultural conversations about social media, but it remains the platform…

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A business owner checks his online reputation and listings across multiple platforms on the Internet.

How Your Business Listings Could Be Costing Your $21,000 A Year

Published on March 27, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Krystal…

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A man sits at his laptop and checks online reviews of his business made by customers.

The Power of Online Reviews: How to Generate and Leverage Customer Testimonials

Published on March 19, 2026

If we asked you to think of the most powerful tool a business has, online…

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A young woman browses her phone while shopping in a mall.

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

Published on March 12, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Krystal…

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A man opens the door to a business while out shopping for the day.

Using Foot Traffic Data to Optimize Your Marketing Strategy

Published on March 5, 2026

Wouldn’t it be insightful if you could see exactly how many people walked into your…

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Friends sit around watching a basketball game streaming on their smart television.

Live Sports Moved to Streaming (And Your Budget Should Too)

Published on March 2, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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Three friends sit in front of a television watching a streaming football game.

What Is Live Sports CTV Advertising — And Should Your Business Be Using It?

Published on February 19, 2026

Live Sports CTV advertising puts your unskippable video ad right where people are going to…

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A family lays on the floor and watches streaming shows on the television.

The Great TV Shift: Why Cable & Broadcast Are Losing the War

Published on February 13, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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Two professionals discuss AI search and how it functions with LLMs and AI-optimized search.

AI Search Is Killing Organic Traffic: Here’s How To Show Up In ChatGPT Instead

Published on February 5, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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A man browses streaming shows on his tablet.

Programmatic CTV Targeting: How Behavioral Data Beats Traditional Demographics

Published on February 5, 2026

Linear TV advertising relies on scheduled programming popular with broad demographic categories — age, gender,…

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A young woman points her remote control at her smart TV and watches a streaming show. CTV completion rates now outperform other forms of viewing.

Why CTV Completion Rates Beat Traditional TV (And What That Means for Your ROI)

Published on January 22, 2026

Every advertising dollar wasted on skipped or ignored ads directly impacts your business’s ROI. Traditional…

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