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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

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A young woman browses her phone while shopping in a mall.

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

Published on March 12, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Krystal…

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A man opens the door to a business while out shopping for the day.

Using Foot Traffic Data to Optimize Your Marketing Strategy

Published on March 5, 2026

Wouldn’t it be insightful if you could see exactly how many people walked into your…

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Friends sit around watching a basketball game streaming on their smart television.

Live Sports Moved to Streaming (And Your Budget Should Too)

Published on March 2, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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Three friends sit in front of a television watching a streaming football game.

What Is Live Sports CTV Advertising — And Should Your Business Be Using It?

Published on February 19, 2026

Live Sports CTV advertising puts your unskippable video ad right where people are going to…

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A family lays on the floor and watches streaming shows on the television.

The Great TV Shift: Why Cable & Broadcast Are Losing the War

Published on February 13, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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Two professionals discuss AI search and how it functions with LLMs and AI-optimized search.

AI Search Is Killing Organic Traffic: Here’s How To Show Up In ChatGPT Instead

Published on February 5, 2026

NOTE: This blog is a transcript from a podcast and therefore may contain errors. Shannon…

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A man browses streaming shows on his tablet.

Programmatic CTV Targeting: How Behavioral Data Beats Traditional Demographics

Published on February 5, 2026

Linear TV advertising relies on scheduled programming popular with broad demographic categories — age, gender,…

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A young woman points her remote control at her smart TV and watches a streaming show. CTV completion rates now outperform other forms of viewing.

Why CTV Completion Rates Beat Traditional TV (And What That Means for Your ROI)

Published on January 22, 2026

Every advertising dollar wasted on skipped or ignored ads directly impacts your business’s ROI. Traditional…

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Business people look over marketing reporting and graphs to make a decision about which direction their business should go.

Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking

Published on January 15, 2026

 NOTE: This blog is a transcript from a podcast and therefore may contain errors….

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Where Are Your CTV Ads Actually Showing Up?

Published on January 8, 2026

CTV advertising follows your customers, not content. Instead of buying specific platforms and hoping your…

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Business people discuss the upcoming digital marketing trends they are likely to face in 2026.

Digital Marketing Trends In 2026: What’s Changing And How To Adapt

Published on December 19, 2025

If your marketing has felt more challenging in the past year, you’re not imagining it….

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Business people sit around a table and discuss the changes to the consumer journey taking place while looking at charts.

What Does The Digital Consumer Journey Look Like in 2026?

Published on December 5, 2025

The consumer journey isn’t a straight line. Customers have multiple touchpoints for a brand and…

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