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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

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A man browses streaming shows on his tablet.

Programmatic CTV Targeting: How Behavioral Data Beats Traditional Demographics

Published on February 5, 2026

Linear TV advertising relies on scheduled programming popular with broad demographic categories — age, gender,…

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A young woman points her remote control at her smart TV and watches a streaming show. CTV completion rates now outperform other forms of viewing.

Why CTV Completion Rates Beat Traditional TV (And What That Means for Your ROI)

Published on January 22, 2026

Every advertising dollar wasted on skipped or ignored ads directly impacts your business’s ROI. Traditional…

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Business people look over marketing reporting and graphs to make a decision about which direction their business should go.

Digital Marketing Strategy 2026: CTV, AI Search, and ROI Tracking

Published on January 15, 2026

 NOTE: This blog is a transcript from a podcast and therefore may contain errors….

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Where Are Your CTV Ads Actually Showing Up?

Published on January 8, 2026

CTV advertising follows your customers, not content. Instead of buying specific platforms and hoping your…

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Business people discuss the upcoming digital marketing trends they are likely to face in 2026.

Digital Marketing Trends In 2026: What’s Changing And How To Adapt

Published on December 19, 2025

If your marketing has felt more challenging in the past year, you’re not imagining it….

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Business people sit around a table and discuss the changes to the consumer journey taking place while looking at charts.

What Does The Digital Consumer Journey Look Like in 2026?

Published on December 5, 2025

The consumer journey isn’t a straight line. Customers have multiple touchpoints for a brand and…

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AI tools work best when treated as what they are: tools. AI can help you brainstorm and plan better so you can optimize your campaigns for ROI.

How To Incorporate AI In Your Digital Marketing Strategy

Published on November 19, 2025

AI is everywhere on the Internet. As it evolves, digital marketers are discovering that it’s…

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Social media content calendars are a great way to help ease the burden of trying to come up with content ideas each day. A calendar helps you feel more prepared.

How To Plan Your Social Media Content Calendar

Published on November 7, 2025

The time when social media was optional for businesses has long since passed. To succeed,…

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SEO and SEM may seem similar, but there are a few key differences that separate them.

The Difference Between SEO and SEM, Explained

Published on October 27, 2025

The way that consumers search is changing. Because of the rise of AI Overviews on…

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Two businesswomen discuss the plan for the marketing budget for the next year.

Tips For Planning Your Marketing Budget For 2026

Published on October 17, 2025

A business’s marketing budget is the engine that drives growth. As marketing platforms continue to…

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A team of business professionals discuss marketing strategies for their display ads, including targeting and retargeting.

Why Display Campaigns Have The Best Strategy Using Retargeting in 2025

Published on September 25, 2025

If you’ve ever felt like an ad was following you around the Internet, you’ve seen…

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People in an office discuss business while laughing.

AGF VS Traditional Geofencing: What’s Best For My Business?

Published on September 19, 2025

Geofencing and addressable geofencing are both forms of targeting, but which one will benefit your…

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