Posts By:
Shannon Allen

Breaking Down the Latest Facebook Scandal
Facebook has been all over the news lately and if we are just reading the…
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What Should You Look For In A Digital Marketing Partner?
The world of digital marketing is constantly changing and evolving. As a Marketing Director, you…
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The Evolution of Google Analytics
As we work with over 300 clients on their digital solutions at FDS, we have…
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Facebook- Should I Boost? Promote? Or Sponsor a Newsfeed Ad? Diagnosing these 3 Key Questions!
In January 2015, Facebook announced that business owners would now have to “Pay to Play”…
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How To Make the Best Decision When It Comes To Digital Marketing Needs
One of the biggest challenges that a business faces is making the right decision on…
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You’re Wasting Money!
Often times when a client starts up an SEM campaign and/or an audience targeting campaign…
Read MoreDigital Marketing Skepticism
Why are so many businesses skeptical of digital marketing? This isn’t the first time I’ve…
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Optimal SEM Campaign Set-Up (Basic)
Often times when a client has been running their own AdWords campaign I hear them…
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