What’s a vector image vs. a raster image

Have you ever been asked for a vector image of a client logo from a…

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How “dating” your leads can convert prospects into customers

Many business owners and marketers find themselves in a never-ending endeavor to collect quality leads…

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5 Ways To Lose Money On Your AdWords Campaign

Get the most out of your PPC budget by addressing these Google AdWords money wasters:…

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What is GDPR and Will It Impact my Business?

Recently there have been a lot of headlines concerning data and privacy laws in the…

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The challenges of change

When I first started working at Federated Media and Federated Digital Solutions, my first thought…

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Breaking Down the Latest Facebook Scandal

Facebook has been all over the news lately and if we are just reading the…

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Website Oil Change

Does your business have a website? Your website is like a vehicle that can take…

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What should you look for in a Digital Marketing Partner?

The world of digital marketing is constantly changing and evolving. As a Marketing Director, you…

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How sending emails to fewer people leads to higher success

Before you hit send on that email to your company’s database, pause and think about…

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2018 Digital Fireworks

We can thank digital (again) for another disruptive year in radio

The word “disrupt” always comes with a negative connotation: the disruptive person in the movie…

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