Federated Digital Solutions Blog
All OTT Videos are NOT Created Equal
Published on May 24, 2022While television and cable are both strong markets, it’s evident that they’ve taken a hit…
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How Digital Marketing Evolved the Consumer Journey
Published on May 16, 2022As technology has evolved, so has the consumer journey. Before digital media revolutionized shopping, people…
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SEM is More Valuable in 2022 Than Ever Before
Published on May 11, 2022This may come as a shock, but a lot of people use the Internet nowadays….
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6 Things to Look for in a Digital Marketing Partner
Published on April 26, 2022In today’s competitive world, businesses must invest in a solid digital marketing strategy to differentiate…
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Why Social Media Is Great For Blog Distribution
Published on April 19, 2022A blog is a powerful marketing tool for any business. It can attract traffic to…
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Tips to Measure Your Programmatic Ad Campaign Successes
Published on April 12, 2022It’s a well-known axiom that “what can’t be measured, can’t be improved.” In terms of…
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SEO: 2015 vs Now
Published on April 5, 2022Content marketing is continuing to grow in importance. It gives businesses the ability to generate…
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How Negative Keywords Can Improve Your Market Share in SEM
Published on April 1, 2022Search engine marketing is a crucial way of driving sales and encouraging customers to follow…
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Is it Better to Use Third-Party or First-Party Data in Digital Marketing?
Published on March 29, 2022Accumulating data just for the sake of collecting data doesn???t put your resources to best use….
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How Do Digital Impressions Differ Between Targeted Ads & SEM?
Published on March 17, 2022Impressions or ad views are a primary metric across all marketing. An impression is basically…
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Will Addressable Geofencing Replace Direct Mail?
Published on December 15, 2021Direct mail has been a marketing staple for many years. There’s a reason why businesses…
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What’s the Difference? Video Targeting vs OTT
Published on December 3, 2021Business owners have their choice of many types of marketing. In theory, it is simple….
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