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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

All OTT Videos are NOT Created Equal

Published on May 24, 2022

While television and cable are both strong markets, it’s evident that they’ve taken a hit…

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How Digital Marketing Evolved the Consumer Journey

Published on May 16, 2022

As technology has evolved, so has the consumer journey. Before digital media revolutionized shopping, people…

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SEM is More Valuable in 2022 Than Ever Before

Published on May 11, 2022

This may come as a shock, but a lot of people use the Internet nowadays….

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6 Things to Look for in a Digital Marketing Partner

Published on April 26, 2022

In today’s competitive world, businesses must invest in a solid digital marketing strategy to differentiate…

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Why Social Media Is Great For Blog Distribution

Published on April 19, 2022

A blog is a powerful marketing tool for any business. It can attract traffic to…

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Tips to Measure Your Programmatic Ad Campaign Successes

Published on April 12, 2022

It’s a well-known axiom that “what can’t be measured, can’t be improved.” In terms of…

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SEO: 2015 vs Now

Published on April 5, 2022

Content marketing is continuing to grow in importance. It gives businesses the ability to generate…

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How Negative Keywords Can Improve Your Market Share in SEM

Published on April 1, 2022

Search engine marketing is a crucial way of driving sales and encouraging customers to follow…

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Is it Better to Use Third-Party or First-Party Data in Digital Marketing?

Published on March 29, 2022

Accumulating data just for the sake of collecting data doesn???t put your resources to best use….

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How Do Digital Impressions Differ Between Targeted Ads & SEM?

Published on March 17, 2022

Impressions or ad views are a primary metric across all marketing. An impression is basically…

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Will Addressable Geofencing Replace Direct Mail?

Published on December 15, 2021

Direct mail has been a marketing staple for many years. There’s a reason why businesses…

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What’s the Difference? Video Targeting vs OTT

Published on December 3, 2021

Business owners have their choice of many types of marketing. In theory, it is simple….

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