Federated Digital Solutions Blog
Why Your TV Rep Isn’t a Digital Expert on OTT/CTV
Published on September 7, 2021Over–the–top (OTT) and CTV are methods many people today use to view their TV programming. It allows…
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How Your Consumer Journey and Sales Funnel Overlap
Published on August 31, 2021As a business owner, you’ve likely heard of the sales funnel and the consumer journey….
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What is OTT and What Are You Missing If You Are Not Doing It?
Published on August 26, 2021OTT has been steadily increasing in popularity over the past few years. It communicates in a…
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Is Boosting Social Media Posts The Same As Advertising?
Published on August 18, 2021Social media has become a staple of marketing, albeit an incredibly complicated one.???Social media management…
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How to Determine Your Business Shows Up When Customers Search Online
Published on July 30, 2021Digital advertising has become an essential part of marketing. It has many channels available beyond…
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Is Unstructured Data the Future of Ad Targeting?
Published on July 20, 2021Audience segmentation is a crucial part of advertising. It is a marketing strategy that essentially…
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How Early Should I Be Advertising Before My Business Season Starts
Published on July 9, 2021Digital advertising plays a crucial role in driving sales during a business’s peak season. Not only…
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How To Optimize Your Marketing During An Inventory Shortfall
Published on July 8, 2021Selling through your inventory can feel like a double-edged sword. When sales are surging, you’re…
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The Secret to Effective Recruitment Marketing Campaigns
Published on July 1, 2021Every company wants to hire the best employees who are going to be the perfect…
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Should You Advertise During Your Industry???s Off-Season?
Published on June 16, 2021Many businesses perform best during certain seasons. Companies that sell Christmas merchandise see the bulk…
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5 Bad Habits For Marketers To Leave Behind In 2021
Published on June 15, 2021Falling into bad marketing habits can spell disaster for your business. If you fail to…
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Breaking Down the Difference Between OTT and Local Affiliate
Published on June 9, 2021It’s essential to understand the difference between over-the-top (OTT) media platforms and local broadcast affiliates…
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