Federated Digital Solutions Blog

Is Unstructured Data the Future of Ad Targeting?

Published on July 20, 2021

Audience segmentation is a crucial part of advertising. It is a marketing strategy that essentially…

Published on July 9, 2021

Digital advertising plays a crucial role in driving sales during a business’s peak season. Not only…

Published on July 8, 2021

Selling through your inventory can feel like a double-edged sword. When sales are surging, you’re…

Published on July 1, 2021

Every company wants to hire the best employees who are going to be the perfect…

Published on June 16, 2021

Many businesses perform best during certain seasons. Companies that sell Christmas merchandise see the bulk…

Published on June 15, 2021

Falling into bad marketing habits can spell disaster for your business. If you fail to…

Published on June 9, 2021

It’s essential to understand the difference between over-the-top (OTT) media platforms and local broadcast affiliates…

Published on June 7, 2021

Working with an advertising cooperative takes control of so much of your marketing plan. While they???re…

Published on May 20, 2021

There is a staggering amount of content online today. NodeGraph reports that in 2019, we…

Published on May 14, 2021

There are more ways than ever to reach your target audience in this digital age,…

Published on May 12, 2021

In today’s marketplace, auto dealers and retailers must face several daunting challenges when selling their…

Published on May 3, 2021

Making a purchase is rarely a snap decision. The buying approach is not linear, compact,…