Federated Digital Solutions Blog
How Negative Keywords Can Improve Your Market Share in SEM
Published on April 1, 2022Search engine marketing is a crucial way of driving sales and encouraging customers to follow…
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Is it Better to Use Third-Party or First-Party Data in Digital Marketing?
Published on March 29, 2022Accumulating data just for the sake of collecting data doesn???t put your resources to best use….
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How Do Digital Impressions Differ Between Targeted Ads & SEM?
Published on March 17, 2022Impressions or ad views are a primary metric across all marketing. An impression is basically…
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Will Addressable Geofencing Replace Direct Mail?
Published on December 15, 2021Direct mail has been a marketing staple for many years. There’s a reason why businesses…
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What’s the Difference? Video Targeting vs OTT
Published on December 3, 2021Business owners have their choice of many types of marketing. In theory, it is simple….
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Home Services Options You Can Keep Post COVID
Published on November 30, 2021Despite the devastation the pandemic had on many businesses, home services have remained incredibly robust.??? Many…
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How Should My Marketing Budget Look In 2022?
Published on November 22, 20212021 was a chaotic year. Businesses everywhere struggled to adapt to rapidly evolving changes due…
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Utilizing Display Ads to Target your Audience for the highest ROI
Published on October 27, 2021As a business owner, you understand how critical it is to get your brand noticed…
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How Can My Digital Data Help Me Set Next Year’s Marketing Budget?
Published on September 28, 2021Our world runs on data. It tells you what your customers??? interests are, what they…
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Being a Marketing Manager Isn’t the Same as Being a Social Media Manager – Here’s Why
Published on September 21, 2021Business owners work hard to develop a product or service that can enhance the lives…
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What’s the Optimal Frequency for Your Social Media Posts?
Published on September 13, 2021Social media is a powerful tool that should be a part of every business’s marketing…
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How to Use Addressable Geofencing to Enhance a Digital Campaign
Published on September 10, 2021Businesses use geofencing and addressable geofencing for highly targeted marketing. These location-based strategies can identify…
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