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Federated Digital Solutions Blog

Check out the Federated Digital Solutions blog to learn all about digital trends, best practices, and tips for your digital marketing solutions.

How Negative Keywords Can Improve Your Market Share in SEM

Published on April 1, 2022

Search engine marketing is a crucial way of driving sales and encouraging customers to follow…

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Is it Better to Use Third-Party or First-Party Data in Digital Marketing?

Published on March 29, 2022

Accumulating data just for the sake of collecting data doesn???t put your resources to best use….

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How Do Digital Impressions Differ Between Targeted Ads & SEM?

Published on March 17, 2022

Impressions or ad views are a primary metric across all marketing. An impression is basically…

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Will Addressable Geofencing Replace Direct Mail?

Published on December 15, 2021

Direct mail has been a marketing staple for many years. There’s a reason why businesses…

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What’s the Difference? Video Targeting vs OTT

Published on December 3, 2021

Business owners have their choice of many types of marketing. In theory, it is simple….

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Home Services Options You Can Keep Post COVID

Published on November 30, 2021

Despite the devastation the pandemic had on many businesses, home services have remained incredibly robust.??? Many…

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How Should My Marketing Budget Look In 2022?

Published on November 22, 2021

2021 was a chaotic year. Businesses everywhere struggled to adapt to rapidly evolving changes due…

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Utilizing Display Ads to Target your Audience for the highest ROI

Published on October 27, 2021

As a business owner, you understand how critical it is to get your brand noticed…

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How Can My Digital Data Help Me Set Next Year’s Marketing Budget?

Published on September 28, 2021

Our world runs on data. It tells you what your customers??? interests are, what they…

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Being a Marketing Manager Isn’t the Same as Being a Social Media Manager – Here’s Why

Published on September 21, 2021

Business owners work hard to develop a product or service that can enhance the lives…

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What’s the Optimal Frequency for Your Social Media Posts?

Published on September 13, 2021

Social media is a powerful tool that should be a part of every business’s marketing…

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How to Use Addressable Geofencing to Enhance a Digital Campaign

Published on September 10, 2021

Businesses use geofencing and addressable geofencing for highly targeted marketing. These location-based strategies can identify…

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